Technical Product Marketing Manager

Company Name:
Constant Contact
Constant Contact
Product Marketing Manager
We are looking for a technical Product Marketing Manager to be responsible for API's, third party integrations, Big Data opportunities, product releases, and other platform and business services. You will be responsible for defining and developing the market and product opportunities that help small businesses grow and engage. You will have strong experience creating positioning, messaging, packaging and promotion plans, and working cross-functionally to implement and drive demand. You will be the expert on applications and services that best serve specific target audiences, stay on top of trends and innovations in the market, and partner with our product management and marketing teams to create unique and compelling offers. You must be highly technical with a deep understanding of how to translate technical information into differentiated customer value. Finally, you will drive the overall product release communication plans that capture attention and action for new and enhanced product capabilities.
Our ideal candidate will have demonstrated product marketing experience for technical products and services. You are comfortable in an evolving organization and can work cross-functionally to deliver strong results. You will be able to work with both technical and marketing groups in the organization and effectively bridge the two together to drive results.
What You'll Do:
Partner with internal teams to define the market opportunities and requirements for platform and business services. Definition will be through rigorous understanding of competitors, customer adoption, usage, growth and retention.
Develop the product strategy, pricing and packaging for each specific offer.
Develop the features and benefits of each application or service, and analyze the key features that drive customer and business value.
Develop clear value proposition, messaging and
positioning for all platform services across communication channels.
Partner with key stakeholders to develop innovative marketing programs that drive results.
Develop measurements and reporting to understand, communicate and address performance.
Manage the product release communication plan and partner with channel enablement to ensure effective selling of value.
What You Know:
3+ years' technical and product marketing experience
Strong understanding of API's, API markets and integrations
Understanding of SaaS models preferred
Strong written communication and project management skills
Knowledge of the small business market
Bachelor's degree in Business, Marketing or related field

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