Acquisition Marketing Manager

Company Name:
Constant Contact
Constant Contact , Inc. wrote the book on Engagement Marketing(TM) -- the new marketing success formula that helps small organizations create and grow customer relationships in today's socially connected world. Through its unique combination of online marketing tools and free personalized coaching, Constant Contact helps small businesses, associations, and nonprofits connect and engage with their next great customer, client, or member. Launched in 1998, Constant Contact has long championed the needs of small organizations, providing them with an easy and affordable way to create and build successful, lasting customer relationships.

Acquisition Marketing Manager

If you're a data-driven marketer who has a soft spot in your heart for helping small businesses and non-profits, read on to see how you can help us change the world.

Constant Contact is looking for a dynamic and driven Acquisition Marketing Manager to plan, run, and analyze marketing campaigns that help Small Businesses and Non-Profit grow their business. We're looking for an expert who knows how to optimize at every stage of the funnel and has in-depth knowledge of strategies for pay-per-click, social network, and display advertising. This position will report directly to the Director of Product Management and will play a key role in developing effective and scalable acquisition marketing solutions for Constant Contact's customers.

For almost 15 years Constant Contact has helped our customers engage with their existing customers. We love our customers, and from the moment they discover us online, through word of mouth, or through our sales channels, we're committed to showing them value, success and love. With your help we want to help our customers get discovered by allowing them to reach relevant audiences everywhere across the online advertising universe. This means that the mom and pop coffee shop on the corner can have the same reach as the big guys from Seattle. And you can be a part of making that happen.

What you'll do:
Be the Small Business advocate who knows everything about who they are and how they can reach new customers through online advertising.
Plan and execute innovative acquisition marketing campaigns on their behalf that will drive high value results through social network, display, and search advertising.
Carry out split tests and multivariate tests on campaign targeting and conversion funnels.
Use customer and campaign data from internal systems and partners to drive new, innovative ways to improve campaign success
Work with our Product and Customer Success teams to scale up the creation and management of marketing campaigns for a variety of content types and verticals
Help develop and coach junior marketing team members as our team grows and volume of campaigns increases.

What you know:
The nuts and bolts of creating and optimizing acquisition marketing campaigns on social platforms, display networks, and search engines, acquired through 2+ years of relevant experience doing direct-response marketing.
How to experiment and draw actionable insights from complex data sets
How to stretch a buck. Our goal is to help small businesses with small spend find big results at scale.
Enough HTML and Photoshop skills that you can create and edit assets for campaigns
How to identify and collaborate with wide variety of vendors and partners

Why you care:

We combine a high-energy, fast-paced start-up culture with the stability of being a part of the Constant Contact family. This means that you'll get to be a part of the story of building a new product offering to legendary proportions but you still have the security of being backed by a publicly traded company who has already created a legacy.

Do we work hard? You bet. We're here to help more than 500,000 small businesses and non-profits grow and succeed, and we take that mission seriously. We're a data driven team who never stops iterating our way to success.

Do we have fun? Oh yeah. Even though we take what we do seriously, we have a great time doing it. Casual work environment, awesome company events, amazing benefits and perks are just some of the highlights of working at Constant Contact. But don't take our word for it. Apply today and see for yourself.

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