Product Marketing Manager - Core Products

Company Name:
Constant Contact
Constant Contact , Inc. wrote the book on Engagement Marketing(TM) -- the new marketing success formula that helps small organizations create and grow customer relationships in today's socially connected world. Through its unique combination of online marketing tools and free personalized coaching, Constant Contact helps small businesses, associations, and nonprofits connect and engage with their next great customer, client, or member. Launched in 1998, Constant Contact has long championed the needs of small organizations, providing them with an easy and affordable way to create and build successful, lasting customer relationships.

Product Marketing Manager - Core Products
We are looking for a roll-up your sleeves Product Marketing Manager who's passionate about small business and nonprofit success. You will be responsible for defining and developing the market and product opportunities that help small businesses grow and engage. You will have strong experience creating positioning, messaging, and go-to market plans, and collaborate cross-functionally to implement and drive demand. You will be the expert on your products, stay on top of trends and innovations in the market, and partner with our product management and marketing teams to create unique and compelling offers.
Our ideal candidate will have demonstrated product marketing experience, from research techniques to understand customer requirements, to developing go-to-market plans, and then tracking and addressing performance. You are comfortable in an evolving organization and can work cross-functionally to deliver strong results.
This is a great role for someone who likes variety and has been successful at managing multiple products and projects.
Key Responsibilities:
Build your market intelligence for assigned products: become an expert on the market, customer, user, and competition.
Develop comprehensive research plans to understand customer and market needs, in partnership with Research and Product teams.
Develop the product strategy, positioning and messaging, features and benefits, and evolve each as new requirements are uncovered. Be the expert on how to engage customers with your products.
Drive new feature/offer launches and work closely with Channel Enablement team to educate and launch across the appropriate channels.
Partner with key stakeholders to develop innovative go-to-market plans that drive results.
Develop measurements and reporting to understand, communicate and address performance.

About you:
Product marketing experience (5+ years)
Understanding of SaaS models preferred
Proven experience with effectively managing multiple products and projects
Knows how to dig in and understand their customer and market across a variety of methods
Results-oriented and will seek out the data to understand and improve performance
Is a strong, confident leader and can drive plans cross-functionally
Collaborator and excellent team player
Gets things done without sacrificing quality
Strong written communication and project management skills
Knowledge of the small business market preferred
Bachelor's degree in Business, Marketing or related field. MBA a plus.
Some travel required.

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