Product Marketing Manager

Company Name:
Constant Contact
As the Product Marketing Manager for SinglePlatform, you will drive the product marketing strategy for an early-stage product by developing comprehensive market and competitive intelligence. You'll use these insights to develop the value proposition and evolve the product offering to attract new customer segments that generate increased monthly and customer lifetime revenue. You will work across teams and locations to create positioning, messaging, packaging, pricing, and channel enablement tools that communicate the value of SinglePlatform to small businesses.
You're someone who is very entrepreneurial, collaborative, and likes a good challenge. You've probably worked at a start-up before, and thrive in a fast-paced environment with a lot of change. You don't want to brag about it, but you've got a track record of refining product value and features and effectively packaging and communicating them to customers to drive business results. You know the digital advertising industry, have experience marketing SaaS products, and understand the small business market.
One of the many tools Constant Contact has to make small businesses successful, SinglePlatform helps small businesses get discovered by allowing them to reach customers everywhere across the online universe. How? By putting them front-and-center with people who are actively looking for products and services online with an online listing on the top search engines, review sites, and mobile apps, and giving small businesses the resources they need to enhance their listings.
You're ready to have a big impact on the success of SinglePlatform. Let's get more specific on how you'll accomplish that in your role.
What You'll Do:
Build your market intelligence: become an expert on the customer, user, and competition
Create SinglePlatform product packaging, pricing, positioning and messaging, and update it with the new things you learn from research, testing, and customer feedback
Collaborate with internal marketing teams on strategy and execution of marketing programs to meet revenue goals
Champion hypothesis-based marketing testing for SinglePlatform
Determine channel objectives and requirements to design and develop the enablement programs that map to expected results
Act as an advocate for Direct Sales team, making sure they have what they need, when they need it, in the format that works for them
Develop research plan in collaboration with Research and Product Marketing teams
About You:
Marketing professional with 5+ years' experience in product marketing and/or marketing programs. Bonus points if it was in a SaaS or start-up environment.
Knowledge of the ins- and-outs of publishing networks (like Yelp, Google, TripAdvisor, and YP) and experience with online advertising strongly preferred
You have confidence in your ideas and have the communication skills to present them to others
You learn quickly, challenge assumptions, and enjoy testing new ideas
You have the superhuman ability to balance moving really fast with a near-obsessive attention to detail
You're at home in a spreadsheet and in a sketchbook and have strong analytical, creative, and problem solving skills
You make project management look easy
Knowledge of small business market and/or non-profit market strongly preferred
Willing to travel up to 50%, primarily to our New York office
Bachelor's degree in Business, Marketing, or related field. MBA a plus.
It's an exciting time for Constant Contact, and the Product Marketing team. If this sounds like something you could see yourself doing every day, apply now!

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