Associate Product Marketing Manager

Company Name:
Constant Contact
We're looking for a roll-up-your sleeves product marketer who's passionate about small business and nonprofit success. As the Associate Product Marketing Manager for Toolkit, you will help drive the product marketing strategy and collaborate with teams to execute marketing programs for Toolkit. You'll develop comprehensive market and competitive intelligence, and work with your manager to use these insights to help develop the value proposition and evolve the product offering to attract new customer segments that generate increased monthly and customer lifetime revenue.
The Toolkit is the newest product offering from Constant Contact. It brings newsletters and announcements, event promotion and registration, feedback and surveys, and offers and promotions together in one place. And in your role as Associate Product Marketing Manager, there will be a lot of opportunities to help shape the evolution of how Constant Contact delivers value to small businesses and nonprofits through its product as it continues to evolve.
What You'll Do:
Build your market intelligence: become an expert on the customer, user, and competition
Work closely with the Product Strategy, UX, and Channel Enablement teams to educate on product positioning and collaborate on the messaging strategy for different parts of the prospect and customer experience
Collaborate with internal marketing teams on strategy and execution of marketing programs to meet revenue goals
Work with team on hypothesis-based marketing testing for Toolkit
With your manager, develop research plan in collaboration with Research and Product Marketing teams to help build our understanding of the market opportunity and how it relates to positioning and product
About You:
Marketing professional with 2-3 years' experience in product marketing and/or marketing programs, ideally in a SaaS environment
You learn quickly and enjoy testing new ideas
You're highly collaborative and an excellent team player
You like to get stuff done, and you care about the quality of your work
You possess an obsessive attention to detail
You have strong analytical, creative, and problem solving skills
You make project management look easy
Excellent written and oral communication skills
Knowledge of small business market and/or non-profit market strongly preferred
Willing to travel up to 20%
Bachelor's degree in Business, Marketing, or related field
It's an exciting time for Constant Contact, and the Product Marketing team. Apply now!

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