Product Marketing Manager | SaaS

Company Name:
HireMinds
Our client, a pre-IPO software company, is looking for a Product Marketing Manager to join their team. To be considered you will have a strong blend of technical understanding and strategic marketing to adeptly position, message, and drive new business for the company.

The Product Marketing Manager will be responsible for the marketing program strategy associated with the product/service assigned to you. You will craft the messaging and positioning and you'll conceive and develop innovative marketing programs that drive demand. In order to be successful in this role the candidate will need a strong entrepreneurial spirit, an instinct for revenue generation, a strategic mindset, and be a forward thinker capable of translating complicated technology issues into simple, easily consumed value propositions for our target audience. You will collaborate with corporate marketing, field marketing, market development, product management, sales enablement and field sales.

Responsibilities:

Manage the demand generation of one of our solution offerings with a P&L ownership mentality
Differentiate our service offerings, create compelling customer value with messaging that is credible and resonates with target audience
Leverage market data to develop content themes/topics and execute a plan to develop content assets that support a unique point of view and educate customers that lead to revenue
Describe in customer language value propositions and business benefits that resonate with both developers and C-level execs
Architect and lead a regular cadence of issue based demand generation programs that feed sales plays
Create a steady stream of content aligned to the buyers journey to educate, nurture and accelerate prospects into sales opportunities

Skills/Requirements

3-7 years product marketing experience for enterprise software company

Knowledge of security or SaaS market highly desired

Startup company marketing highly desired

Confident public speaker

Demonstration of strong performance and growth in prior roles

Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.


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